Majority of decisions in a project has to be primarily in support of who would be using the product or service. He began to ask questions to himself - What kind of movie experience would enthrall the viewers? Why would they want to see our movie? What kind of feeling should a customer get from the movie?.

Walt embarked on finding ways to captivate the audience. BE THE CUSTOMER, REFRAME THE PROBLEM, SELL EXPERIENCE But Walt’s worry was how to translate his idea into the big screen that would captivate the audience in a way that no cartoon has done ever before.ĭo not focus on the rewards, focus on the work.

They requested Walt to drop the plan but he was not ready to quit.Įveryone’s worry was about the potential failure of the movie and how it would affect Disney Studio’s brand value and its finances. The bankers were also hesitant to lend the money. Walt’s brother Roy was worried that making a full length animated feature film would require a massive amount of money and might be a disaster for the studio, resulting in bankruptcy. After deliberate exploration, he chose the story of ‘Snow White and Seven Dwarfs’. He was relentlessly moving around to find a new concept… Then suddenly, the idea came like a lightning flash - Making a full-length animated feature film(which was never been tried before). In the early 1930s, Walt Disney had become dissatisfied with producing formulaic short cartoon series.

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